Business Research Methods
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Product details:
- Edition number 2
- Publisher Oxford University Press
- Date of Publication 15 March 2007
- ISBN 9780199284986
- Binding Paperback
- No. of pages824 pages
- Size 246x190x34 mm
- Weight 1562 g
- Language English
- Illustrations 100 illustrations 0
Categories
Short description:
This encyclopaedic introduction to business research is written by experienced lecturers and active researchers, presenting fundamental theoretical underpinnings for carrying out research. Balanced with a hands-on approach to qualitative and quantitative data collection and analysis, it helps readers to make informed decisions about their research.
MoreLong description:
Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time.
It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed
to help students make informed research decisions.
Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by
relating the activities of real student researchers back to the research process.
Table of Contents:
Part 1
Business research strategies
Research designs
Planning a research project and formulating research questions
Getting Started: reviewing the literature
Ethics in business research
Part 2
The nature of quantitative research
Sampling
Structured interviewing
Self-completion questionnaires
Asking questions
Structured observation
Content analysis
Secondary analysis and official statistics
Quantitative data analysis
Using SPSS for Windows
Part 3
The nature of qualitative research
Ethnography and participant observation
Interviewing in qualitative research
Focus groups
Language in qualitative research
Documents as sources of data
Qualitative data analysis
Computer-assisted qualitative data analysis: Using NVivo
Part 4
Breaking down the quantitative/qualitative divide
Combining quantitative and qualitative research
Internet research methods
Writing up business research
