Business Calculus Demystified by Huettenmueller, Rhonda;

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Take the FEAR OUT of Business Calculus

Business Calculus Demystified clarifies the concepts and processes of calculus and demonstrates their applications to the workplace. Best-selling math author Rhonda Huettenmueller uses the same combination of winning step-by-step teaching techniques and real-world business and mathematical examples that have succeeded with tens of thousands of college students, regardless of their math experience or affinity for the subject.

With Business Calculus Demystified, you learn at your own pace. You get explanations that make differentiation and integration -- the main concepts of calculus -- understandable and interesting. This unique self-teaching guide reinforces learning, builds your confidence and skill, and continuously demonstrates your mastery of topics with a wealth of practice problems and detailed solutions throughout, multiple-choice quizzes at the end of each chapter, and a "final exam" that tests your total understanding of business calculus.

Learn business calculus for the real world! This self-teaching course conquers confusion with clarity and ease. Get ready to:

• Get a solid foundation right from the start with a review of algebra
• Master one idea per section -- develop complete, comfortable understanding of a topic before proceeding to the next
• Find a well-explained definition of the derivative and its properties; instantaneous rates of change; the power, product, quotient, and chain rules; and layering different formulas
• Learn methods for maximizing revenue and profit... minimizing cost... and solving other optimizing problems
• See how to use calculus to sketch graphs
• Understand implicit differentiation, rational functions, exponents, and logarithm functions -- learn how to use log properties to simplify differentiation
• Painlessly learn integration formulas and techniques and applications of the integral
• Take a "final exam" and grade it yourself!

Who says business calculus has to be boring? Business Calculus Demystified is a lively and entertaining way to master this essential math subject!

Business Calculus Demystified clarifies the concepts and processes of calculus and demonstrates their applications to the workplace. Best-selling math author Rhonda Huettenmueller uses the same combination of winning step-by-step teaching techniques and real-world business and mathematical examples that have succeeded with tens of thousands of college students, regardless of their math experience or affinity for the subject.

With Business Calculus Demystified, you learn at your own pace. You get explanations that make differentiation and integration -- the main concepts of calculus -- understandable and interesting. This unique self-teaching guide reinforces learning, builds your confidence and skill, and continuously demonstrates your mastery of topics with a wealth of practice problems and detailed solutions throughout, multiple-choice quizzes at the end of each chapter, and a "final exam" that tests your total understanding of business calculus.

Learn business calculus for the real world! This self-teaching course conquers confusion with clarity and ease. Get ready to:

• Get a solid foundation right from the start with a review of algebra
• Master one idea per section -- develop complete, comfortable understanding of a topic before proceeding to the next
• Find a well-explained definition of the derivative and its properties; instantaneous rates of change; the power, product, quotient, and chain rules; and layering different formulas
• Learn methods for maximizing revenue and profit... minimizing cost... and solving other optimizing problems
• See how to use calculus to sketch graphs
• Understand implicit differentiation, rational functions, exponents, and logarithm functions -- learn how to use log properties to simplify differentiation
• Painlessly learn integration formulas and techniques and applications of the integral
• Take a "final exam" and grade it yourself!

Who says business calculus has to be boring? Business Calculus Demystified is a lively and entertaining way to master this essential math subject!

Table of Contents:

Chapter 1: Algebra Review

The slope and equation of a line

Finding x-intercepts

Solving equations

Quadratic functions

The vertex

The maximum/minimum value of a quadratic function

Increasing/decreasing intervals

Some important exponent properties

Chapter 2: Average rate of change

Limits

Chapter 3: Definition of derivative

Properties of the derivative

Instantaneous rates of change

The tangent line

• The Power Rule
• The Product Rule
• The Quotient Rule
• The Chain Rule

Layering different formulas

Chapter 5: Applications

• Optimizing functions
• Maximizing revenue and profit, minimizing cost, and other optimizing problems

Chapter 6: The second derivative

Concavity

Another method for optimizing functions

Chapter 7: Implicit differentiation

Chapter 8: Rational functions

Limits and asymptotes

Chapter 9: Using calculus to sketch graphs

Graphs of polynomial functionsChapter 10: Exponents and Logarithm functions

Using log properties to simplify differentiation

Chapter 11: Integration

• The antiderivative
• Integration formulas
• The area under the curve
• More integration formulas
• Integration techniques

Chapter 12: Applications of the integral

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