Business and Management
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Product details:
- Publisher OUP Oxford
- Date of Publication 19 March 2009
- ISBN 9780199152254
- Binding Paperback
- No. of pages416 pages
- Size 276x218x19 mm
- Weight 1116 g
- Language English 0
Categories
Long description:
With features and activities that encourage active learning and critical thinking, this book will improve skills across a range of areas. SL and HL are both covered entirely. This course book places the subject in a broader context, with features about famous figures in business and management, as well as a strong emphasis on Theory of Knowledge. International case studies are used to enhance the syllabus content and bring the real world consequences of business to light. Group and
individual activities and a bank of examination-style questions are also included.
New edition available now - ISBN 9780198390091
The Oxford IB course books are the best ever resource for both teachers and students. They are practical, insightful and fully in line with the IB Course outcomes.
Table of Contents:
Unit 1:Business organizations and management
Nature and organization of business
Objectivity, stakeholders and the external environment
Organizational planning and decision making
Growth and the impact of globalization
Change and the management of change
Unit 2: Human resources
Human resource planning
Organizational structure and communication
Leadership and management
Motivation
Corporate culture and employer - employee relations
Unit 3: Accounts and finance
Sources of finance
Management accounting
Financial accounts and ratio analysis
Unit 4: Marketing
Role of marketing
Marketing planning
Unit 5: Operations management
Production methods
Cost, revenue and break-even analysis
Quality assurance
Location
Innovation
Production planning
Project management
Unit 6: Business strategy
Introduction to business strategy
Strategic analysis
Strategic choice
Strategic implementation
Evaluation and control
Case studies on strategy
Internal assesment
Extended essay
External assesment
Further reading
Glossary
