Brandvantage
A 12-Week Master Plan for Brand Leadership and Beyond | The definitive guide on branding & marketing for all businesses | Penguin, Non-fiction, Corporate Management
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4 294 Ft (4 090 Ft + 5% VAT)
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- Discounted price 3 865 Ft (3 681 Ft + 5% VAT)
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4 294 Ft
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Product details:
- Publisher Ebury Press
- Date of Publication 20 August 2024
- Number of Volumes Trade Paperback
- ISBN 9780143468561
- Binding Paperback
- No. of pages288 pages
- Language English 0
Categories
Long description:
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view.
As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding.
This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
