Brands and the Brain
How to Use Neuroscience to Create Impactful Brands
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Product details:
- Publisher India Portfolio
- Date of Publication 25 April 2022
- Number of Volumes B-format paperback
- ISBN 9780143452614
- Binding Paperback
- No. of pages304 pages
- Size 196x85x127 mm
- Weight 358 g
- Language English 0
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Long description:
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
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