Beijing's Global Media Offensive
China's Uneven Campaign to Influence Asia and the World
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14 165 Ft
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Product details:
- Publisher OUP USA
- Date of Publication 23 March 2023
- ISBN 9780197515761
- Binding Hardback
- No. of pages560 pages
- Size 163x240x43 mm
- Weight 907 g
- Language English 559
Categories
Short description:
Beijing's Global Media Offensive is a major analysis of how China is attempting to build a media and information superpower around the world, and to use it to impact many countries' societies, media markets, politics, and economies. Joshua Kurlantzick traces the ways in which China is trying to build an information and influence superpower and critically examines the new conventional wisdom that Beijing has been extremely successful in these efforts. In some ways, he argues, China has built the foundations of a global media and information superpower, including global TV networks, social media platforms, global radio networks, apps, and the backbones of wireless and wired networking, but has yet to reap many gains from its efforts, and actually has alienated many other states.
MoreLong description:
A major analysis of how China is attempting to become a media and information superpower around the world, seeking to shape the politics, local media, and information environments of both East Asia and the World.
Since China's ascendancy toward major-power status began in the 1990s, many observers have focused on its economic growth and expanding military. China's ability was limited in projecting power over information and media and the infrastructure through which information flows. That has begun to change. Beijing's state-backed media, which once seemed incapable having a significant effect globally, has been overhauled and expanded. At a time when many democracies' media outlets are consolidating due to financial pressures, China's biggest state media outlets, like the newswire Xinhua, are modernizing, professionalizing, and expanding in attempt to reach an international audience. Overseas, Beijing also attempts to impact local media, civil society, and politics by having Chinese firms or individuals with close links buy up local media outlets, by signing content-sharing deals with local media, by expanding China's social media giants, and by controlling the wireless and wired technology through which information now flows, among other efforts.
In Beijing's Global Media Offensive - a major analysis of how China is attempting to build a media and information superpower around the world, and how this media power integrates with other forms of Chinese influence - Joshua Kurlantzick focuses on how all of this is playing out in both China's immediate neighborhood - Southeast Asia, Taiwan, Australia, and New Zealand - and also in the United States and many other parts of the world. He traces the ways in which China is trying to build an information and influence superpower, but also critically examines the new conventional wisdom that Beijing has enjoyed great success with these efforts. While China has worked hard to build a global media and information superpower, it often has failed to reap gains from its efforts, and has undermined itself with overly assertive, alienating diplomacy. Still, Kurlantzick contends, China's media, information and political influence campaigns will continue to expand and adapt, helping Beijing exports its political model and protect the ruling Party, and potentially damaging press freedoms, human rights, and democracy abroad. An authoritative account of how this sophisticated and multi-pronged campaign is unfolding, Beijing's Global Media Offensive provides a new window into China's attempts to make itself an information superpower.
In this deeply-researched, fair-minded and highly readable account, Kurlantzick describes how China's attempt to create its own version of Al Jazeera failed on account of the turgid content it produced in an atmosphere of censorship.
Table of Contents:
Chapter 1: Building a Giant - or a Giant Failure?
Chapter 2: A Short Modern History of China's Soft- and Sharp-Power Approaches
Chapter 3: The First Charm Offensive Sets the Stage for Today
Chapter 4: Motivations for China's Modern Influence Campaign
Chapter 5: Opportunities
Chapter 6: The Soft-Power Tool Kit: Media and Information Coming Through the Front Door
Chapter 7: Xinhua and Content-Sharing Deals: A Success Story
Chapter 8: The Sharp-Power Tool Kit: Media and Information Slipping Through the Back Door
Chapter 9: Controlling the Pipes
Chapter 10: Old Fashioned Influence
Chapter 11: China's Mixed Effectiveness
Chapter 12: A Path Forward: Pushing Back against China's Information and Influence Activities
Beijing's Global Media Offensive: China's Uneven Campaign to Influence Asia and the World
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