Behavioral Strategy
Exploring Microfoundations of Competitive Advantage
Series: Elements in Business Strategy;
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Publisher Cambridge University Press
- Date of Publication 19 December 2024
- ISBN 9781009566742
- Binding Paperback
- No. of pages98 pages
- Size 230x150x5 mm
- Weight 162 g
- Language English 613
Categories
Short description:
This Element explores how evidence-based insight into human nature and behaviour furthers the study of firm strategy.
MoreLong description:
Behavioral strategy has emerged as one of the most important currents in contemporary strategic management. But, what is it? Where does it come from? Why is it important? This Element provides a review of key streams in behavioral, interpreting behavioral strategy as a consistently microfoundational approach to strategy that is grounded in evidence-based insight in behaviors and interaction. We show that there is considerable room for furthering the microfoundations of behavioral strategy and point to research opportunities and methods that may realize this aim. The Element is of interest to strategy scholars in general, and to Ph.D. students in strategy research in particular.
MoreTable of Contents:
1. Introduction and overview; 2. Bounded rationality, heuristics, and biases: from Simon to computational models; 3. Managerial and organizational cognition: interpretive microfoundations of strategy; 4. Behavioral governance: synthesizing carnegie-based and governance perspectives; 5. Advancing behavioral strategy research: a microfoundational roadmap; References.
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