Battleground by Shaw, Daron R.; Althaus, Scott L.; Panagopoulos, Costas;

Electoral College Strategies, Execution, and Impact in the Modern Era

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Product details:

Publisher OUP USA
Date of Publication 13 November 2024

ISBN 9780197774373
Binding Paperback
No. of pages320 pages
Size 236x157x19 mm
Weight 476 g
Language English

Short description:

Drawing on internal campaign records and novel data sources, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, the book shows how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Long description:

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day.

Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day.

Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

For better or worse, the Electoral College framework dictates how presidential campaigns must think about electoral strategy and resource allocation. Readers will be hard-pressed to find a better study of how campaigns have navigated this terrain since the 1950s. The research, writing, and analyses in this book are all first-rate. The authors bring presidential campaigns to life so vividly that you almost miss the superb social science weaved throughout. You are sure to learn a great deal about modern-era races for the White House-even if they were your own!

Preface
Acknowledgements
Chapter 1: A New Look at Presidential Campaigns in the Modern Era
Chapter 2: Strategy, Time, and Presidential Campaigning
Chapter 3: Wholesale Campaigning (1952-1972)
Chapter 4: Zero-Sum Campaigning (1976-2000)
Chapter 5: Micro-Targeted Campaigning (2004-2020)
Chapter 6: Tracking Electoral College Strategy Over Time
Chapter 7: Tracking the Allocation of Resources Over Time
Chapter 8: Putting it all Together: Resource Allocation and Vote Outcomes
Chapter 9: The Future of Presidential Campaigning (and Beyond!)
Appendix
Notes
References
Index