Authentic Marketing
Combining Human Thinking and Creativity with Technology to Inspire Audiences
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13 540 Ft (12 895 Ft + 5% VAT)
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13 540 Ft
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Kogan Page
- Date of Publication 3 June 2026
- ISBN 9781398625846
- Binding Paperback
- No. of pages232 pages
- Size 234x156x15 mm
- Weight 666 g
- Language English 700
Categories
Short description:
Unlock real human insights using data-driven approaches and inspire audience connection by creating authentic marketing that puts the audience first.
MoreLong description:
Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.
Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.
Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples, it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.
You'll learn how to:
- Apply audience-first principles to develop creative ideas grounded in real human insight
- Implement data-driven strategies that support authenticity rather than replace it
- Develop frameworks for balancing automation with the emotional intelligence marketing requires
- Optimize campaigns by identifying meaningful audience motivations and behaviours
- Use real-world examples to strengthen credibility and apply best practices across industries
With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.
Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization
