Analyse, Ideate and Grow by Ratten, Vanessa;

The Role of Creativity and Entrepreneurship

Series: Classroom Companion: Business;

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Product details:

Edition number 1st ed. 2022
Publisher Springer Nature Singapore
Date of Publication 29 April 2023
Number of Volumes 1 pieces, Book

ISBN 9789811908927
Binding Paperback
See also 9789811908897
No. of pages116 pages
Size 235x155 mm
Weight 209 g
Language English
Illustrations XI, 116 p.

Long description:

This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. This book takes into account altering environmental conditions that influence business strategy. Further, to do a proper analysis takes time and skill thus it is important to know what resources and expertise is required.

This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.

1. The role of entrepreneurship in society.- 2. Corporate entrepreneurship.- 3. Social forms of entrepreneurship.- 4. Stakeholders in entrepreneurial business ventures.- 5. Entrepreneurial marketing.- 6. Sustainability initiatives in entrepreneurship.- 7. Entrepreneurial leadership.- 8. Analysing innovation.- 9. Creativity and ideation.- 10. Entrepreneurial ecosystems.

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