Alien Thinking
How to Bring Your Breakthrough Ideas to Life
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- Publisher's listprice GBP 14.99
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6 767 Ft (6 445 Ft + 5% VAT)
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- Discount 20% (cc. 1 353 Ft off)
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- Discount is valid until: 31 October 2026
5 414 Ft
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Product details:
- Publisher Penguin Books Ltd
- Date of Publication 18 March 2021
- Number of Volumes Trade paperback (UK)
- ISBN 9780241481981
- Binding Paperback
- No. of pages304 pages
- Size 234x154x23 mm
- Weight 370 g
- Language English 0
Categories
Long description:
How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.
Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.
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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly
'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint
