Agricultural Marketing
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Product details:
- Edition number 2
- Publisher OUP Oxford
- Date of Publication 18 January 1990
- ISBN 9780198594925
- Binding Paperback
- No. of pages262 pages
- Size 218x141x14 mm
- Weight 330 g
- Language English
- Illustrations line illustrations, tables 0
Categories
Short description:
This volume presents the changes which have taken place in agricultural marketing--particularly the market support arrangements offered through the Common Agricultural Policy--since the publication of the first edition in 1981. Describing the place of marketing in British agriculture as 1992 approaches, this book provides an updated discussion of EEC support for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs. It also presents new material covering the background and current role of Food from Britain.
MoreLong description:
This volume presents the changes which have taken place in agricultural marketing - particularly the market support arrangements offered through the Common Agricultural Policy - since the publication of the first edition in 1981. Describing the place of marketing in British agriculture as 1992 approaches, this book provides an updated discussion of EEC support for agricultural markets, marketing channels used by farmers acting in unison, and the marketing of agricultural inputs. It also presents new material covering the background and current role of Food from Britain.
SCI00510
Table of Contents:
Introduction; PART I: THE BACKGROUND TO AGRICULTURAL MARKETING: An introduction to marketing; Applicability of marketing principles to farmers; Applicability of marketing techniques to farmers; Government support of agricultural markets in the UK; EEC support of agricultural markets; PART II: AGRICULTURAL MARKETING IN PRACTICE: Channels used by farmers marketing individually; Marketing channels used by farmers acting in unison; Possibilities for direct marketing by the farmer; The marketing of agricultural inputs; Index.
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