Aesthetics: Quantification and Deconstruction by Chandra, Sushil;

Long description:

This book addresses a perennial challenge for product planners and designers alike: how to objectively specify and quantify the aesthetics of products. It provides automotive product planners with a framework for the grammar of aesthetics and a tool for quantifying the aesthetics of an intended product. Further, it equips styling designers with a tool for connecting engineering and aesthetics.

Given the author’s extensive experience in motorcycle design, the motorcycle has been chosen as the frame of reference for automobiles. Specifically in the field of automobile design, where engineering and aesthetics go hand in hand, it also becomes important to clearly and objectively define the relationship between engineering design and aesthetics. Accordingly, this book (1) clearly establishes the objective parameters of aesthetics, (2) puts forward a method for quantifying aesthetics, (3) identifies the engineering design parameters affecting aesthetics, and (4) determinesthe relationship between parameters of aesthetics and engineering design. As such, it offers a useful guide not only for design professionals, but also for students and researchers of design.

Addresses design semantics

Discusses product-based design for the automotive industry

Covers design in an engineering framework

Table of Contents:

1.The Semantics of Design.- 2.The Motorcycle and its Aesthetics.- 3.The Kansei Engineering Framework.- 4. The Challenges for Product Planners.- 5. The Challenges for Styling Designers.- 6. The Science of Emotions.- 7. Deconstructing Emotions.- 8. The Context of Emotion.- 9. The Shape of an Automobile.- 10. Colour, Gloss and Texture.- 11. The Interplay of Unity and Dynamism.- 12. Graphics: To Be or Not To Be.- 13. From Deconstruction to Synthesis: The Role of Cultures.- 14. Motorcycles: A Case Study.- 15. Conclusions: Limitations and Challenges.