ISBN13: | 9781032560229 |
ISBN10: | 1032560223 |
Binding: | Hardback |
No. of pages: | 154 pages |
Size: | 234x156 mm |
Language: | English |
700 |
Sociology in general, methodology, handbooks
Social issues, social work
Sociology of minorities
Arts in general
Environmental health, occupational health
Self-help
Economics
Marketing, Communication, PR
Media and communications industry
Design in general
Media and communication science in general
Sociology in general, methodology, handbooks (charity campaign)
Social issues, social work (charity campaign)
Sociology of minorities (charity campaign)
Arts in general (charity campaign)
Environmental health, occupational health (charity campaign)
Self-help (charity campaign)
Economics (charity campaign)
Marketing, Communication, PR (charity campaign)
Media and communications industry (charity campaign)
Design in general (charity campaign)
Media and communication science in general (charity campaign)
Advertising Disability
GBP 130.00
Click here to subscribe.
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.
The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity.
As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements.
Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.
0.Introduction. 1.From Misfortune to Mainstream: The Evolving Nature of Representations of Disability in Advertising. 2.Money Maker, Piss Taker: Charity Sadvertising and Non-Disabled 'Saviours'. 3.Masking Madness: Pathologizing Portrayals of Mental Health Issues in Advertising. 4.Crossing the (Tag)line: When Advertisers Take Controversial, Humorous and Risky Approaches to Representing Disability. 5.From Disavowed to Desirable: Sexy, Sanitised and Speculative Appeals. 6.The Cost of Fame: Disabled Supercrips, Superstars and Social Media Influencer Marketing. x.Conclusion