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  • A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Hair, Joe, Jr.; Hult, G. Tomas M.; Ringle, Christian M.;

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        28 665 Ft (27 300 Ft + 5% VAT)
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    Product details:

    • Edition number Second Edition
    • Publisher SAGE Publications, Inc
    • Date of Publication 19 May 2016

    • ISBN 9781483377445
    • Binding Paperback
    • No. of pages384 pages
    • Size 228x152 mm
    • Language English
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    Short description:

    Written with those with limited mathematical and statistical knowledge in mind, this concise and practical guide helps researchers to do their research in new and alternative ways. 

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    Long description:

    With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

    Please note that all examples in this Second Edition use SmartPLS 3.
    To access this software, please visit 



    “A text that students will find easy to read and enjoyable.”

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    Table of Contents:

    Chapter 1: An Introduction to Structural Equation Modeling
    What Is Structural Equation Modeling?
    Considerations in Using Structural Equation Modeling
    Structural Equation Modeling With Partial Least Squares Path Modeling
    PLS-SEM, CB-SEM, and Regressions Based on Sum Scores
    Organization of Remaining Chapters
    Chapter 2: Specifying the Path Model and Examining Data
    Stage 1: Specifying the Structural Model
    Stage 2: Specifying the Measurement Models
    Stage 3: Data Collection and Examination
    Case Study Illustration: Specifying the PLS-SEM Model
    Path Model Creation Using the SmartPLS Software
    Chapter 3: Path Model Estimation
    Stage 4: Model Estimation and the PLS-SEM Algorithm
    Case Study Illustration: PLS Path Model Estimation (Stage 4)
    Chapter 4: Assessing PLS-SEM Results Part I: Evaluation of Reflective Measurement Models
    Overview of Stage 5: Evaluation of Measurement Models
    Stage 5a: Assessing Results of Reflective Measurement Models
    Case Study Illustration—Reflective Measurement Models
    Running the PLS-SEM Algorithm
    Reflective Measurement Model Evaluation
    Chapter 5: Assessing PLS-SEM Results Part II: Evaluation of the Formative Measurement Models
    Stage 5b: Assessing Results of Formative Measurement Models
    Bootstrapping Procedure
    Bootstrap Confidence Intervals
    Case Study Illustration—Evaluation of Formative Measurement Models
    Chapter 6: Assessing PLS-SEM Results Part III: Evaluation of the Structural Model
    Stage 6: Assessing PLS-SEM Structural Model Results
    Case Study Illustration—How Are PLS-SEM Structural Model Results Reported?
    Chapter 7: Mediator and Moderator Analysis
    Mediation
    Moderation
    Chapter 8: Outlook on Advanced Methods
    Importance-Performance Map Analysis
    Hierarchical Component Models
    Confirmatory Tetrad Analysis
    Dealing With Observed and Unobserved Heterogeneity
    Consistent Partial Least Squares

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