The Survey Handbook
The Survey Handbook
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Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadás sorszáma Second Edition
- Kiadó SAGE Publications, Inc
- Megjelenés dátuma 2003. január 14.
- ISBN 9780761925804
- Kötéstípus Puhakötés
- Terjedelem184 oldal
- Méret 228x152 mm
- Nyelv angol 0
Kategóriák
Rövid leírás:
"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."
--Gerald Albaum, University of Oregon, review in Journal of Marketing Research
New to this edition:
- The characteristics and uses of qualitative surveys
- The steps in a content analysis of qualitative data
- Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
- The main components of an informed consent form
Hosszú leírás:
"A complete overview that conveys a sense of the detail needed to do a high quality survey."
--Kathy Sexton-Radek, Elmhurst College
"Provides a good overview of doing surveys with a clear and easy to follow writing style and a variety of examples covering the social and behavioral sciences."
--Carol J. Lancaster, Medical University of South Carolina
"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."
--Gerald Albaum, University of Oregon, review in Journal of Marketing Research
New to this Edition:
* The characteristics and uses of qualitative surveys
* The steps in a content analysis of qualitative data
* Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
* The main components of an informed consent form
"'Reasonable Resources' is an excellent way to end this first volume. It provides foreshadowing for the rest of the Kit, yet does not go into too much detail. This material is a valuable reference as an overview (or, planning aid) for the research process."
--David McCaffrey, University of Mississippi
"A complete overview that conveys a sense of the detail needed to do a high quality survey." Több
Tartalomjegyzék:
Acknowledgment
The Survey Handbook: Learning Objectives
Ch 1. What Is a Survey? When Do You Use One?
Survey Objectives:
Measuring Hoped-For Outcomes
Straightforward Questions and Responses
Four Types of Survey Instruments
Ch 2. Sound Survey Design and Sampling
Survey Design
Survey Sampling
Sampling Methods
Sample Size
Response Rate
Guidelines for Promoting Responses, Minimizing Response Bias, and Reducing Error
Ch 3. Reliable and Valid Survey Instruments
Reliability
Validity
Content
Face
Criterion
Construct
Ch 4. Appropriate Survey Analysis
Statistical Methods
Independent and Dependent Variables
Analysis of Qualitative Surveys
Content Analysis of Qualitative Data
Ch 5. Accurate Survey Reports
Lists
Charts
Tables
Ch 6. Ethical Surveys
Ethic Prinicples for the Protection of Human Subjects
Institutional Review Boards
Informed Consent
Ch 7. Reasonable Resources
What Needs to Be Done?
Checklist of Typical Survey Tasks
Getting Each Survey Task Done
Questions to Ask When Pilot-Testing Survey Instruments
Who Will Do It, and What Resources Are Needed?
Personnel, Time, and Money
Costs of a Survey: A Checklist
Guidelines for Reducing Survey Costs
Exercises
Answers
Suggested Readings
Glossary
About the Author
