Rövid leírás:

This book is designed as an easy-to-digest, critical introductory text to sustainable value and CSR. To internalize the ten principles of Sustainable Value Creation is to understand how the firm can respond to stakeholder needs to optimize value creation over the medium to long term.

Hosszú leírás:

The goal of this book is to define Sustainable Value Creation in terms of a set of principles that differentiate it from existing definitions of CSR, and from related concepts such as sustainability and business ethics. To internalize these ten principles is to understand how the firm can respond to stakeholder needs to optimize value creation over the medium to long term.

Ultimately, this second edition book aims to reform both business practice and business education. By building a theory that redefines CSR as central to the value creation process, the ten principles of Sustainable Value Creation redefine how firms approach each of their operational functions, but also how these subjects should be taught in universities worldwide. As such, this book will hopefully be of value to instructors as a complement to their teaching, students as a guide in their education, and managers as a framework to help them respond to the complex, dynamic context that they are expected to navigate every day.

This book is a manifesto for success in today?s complex, dynamic business environment. The book is designed as an easy-to-digest, critical introductory text to CSR. With supporting online teaching resources, it is aimed primarily at the MBA and Executive MBA market, and for CSR, sustainability, and business ethics courses taught by instructors skeptical of existing definitions and organizing principles of CSR, sustainability, or business ethics.

Tartalomjegyzék:

Foreword

Acknowledgments *

Introduction: Corporate Social Responsibility

Principle 1: Business is social progress

Principle 2: Shareholders do not own the firm

Principle 3: Prioritizing competing stakeholder interests is difficult

Principle 4: CSR is a stakeholder responsibility

Principle 5: Market-based solutions are optimal

Principle 6: Profit = total value

Principle 7: The free market is not free

Principle 8: Only business can save the planet

Principle 9: Value creation is not a choice

Principle 10: The business of business is business

Conclusion: Sustainable Value Creation

About the author

Notes