Survey Research Methods
Sorozatcím:
Applied Social Research Methods;
Kiadás sorszáma: Fifth Edition
Kiadó: SAGE Publications, Inc
Megjelenés dátuma: 2013. november 5.
Normál ár:
Kiadói listaár:
GBP 76.00
GBP 76.00
Az Ön ára:
33 771 (32 163 Ft + 5% áfa )
Kedvezmény(ek): 8% (kb. 2 937 Ft)
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A termék adatai:
| ISBN13: | 9781452259000 |
| ISBN10: | 1452259003 |
| Kötéstípus: | Puhakötés |
| Terjedelem: | 184 oldal |
| Méret: | 228x152 mm |
| Nyelv: | angol |
| 0 |
Témakör:
Rövid leírás:
Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility
Hosszú leírás:
The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.”
“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.”
Tartalomjegyzék:
1. Introduction
2. Types of Error in Surveys
3. Sampling
4. Nonresponse: Implementing a Sample Design
5. Methods of Data Collection
6. Designing Questions to Be Good Measures
7. Evaluating Survey Questions and Instruments
8. Survey Interviewing
9. Preparing Survey Data for Analysis
10. Analyzing Survey Data
11. Ethical Issues in Survey Research
12. Providing Information about Survey Methods
13. Survey Error in Perspective
2. Types of Error in Surveys
3. Sampling
4. Nonresponse: Implementing a Sample Design
5. Methods of Data Collection
6. Designing Questions to Be Good Measures
7. Evaluating Survey Questions and Instruments
8. Survey Interviewing
9. Preparing Survey Data for Analysis
10. Analyzing Survey Data
11. Ethical Issues in Survey Research
12. Providing Information about Survey Methods
13. Survey Error in Perspective
