Superhero Culture Wars
Politics, Marketing, and Social Justice in Marvel Comics
Kiadó: Bloomsbury Academic
Megjelenés dátuma: 2021. január 14.
Kötetek száma: Hardback
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Kiadói listaár:
GBP 85.00
GBP 85.00
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35 718 (34 017 Ft + 5% áfa )
Kedvezmény(ek): 13% (kb. 5 337 Ft)
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A termék adatai:
| ISBN13: | 9781350148635 |
| ISBN10: | 1350148636 |
| Kötéstípus: | Keménykötés |
| Terjedelem: | 208 oldal |
| Méret: | 234x156 mm |
| Súly: | 472 g |
| Nyelv: | angol |
| 279 |
Témakör:
Hosszú leírás:
The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base.
Along the way the book covers such topics as:
? Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the Secret Empire series' turncoat Captain America
? Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis
? Marketing, the Marvel Universe, and online fan culture
Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.
Along the way the book covers such topics as:
? Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the Secret Empire series' turncoat Captain America
? Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis
? Marketing, the Marvel Universe, and online fan culture
Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.
Tartalomjegyzék:
Introduction: Mockingbird and Milkshakes: Comicsgate, Identity, and the Politics of Marketing in an Age of Outrage
Chapter One: From Stan's Soapbox to Twitter: Politics and Story-Telling in the Marvel Universe
Chapter Two: Diversity Done Right?: Miles Morales and Kamala Khan
Chapter Three: "Captain America is Black and Thor is a Woman": Gender- and Race-Bent Mantle Passing in Marvel's All-New, All-Different Campaign
Chapter Four: Rethinking Secret Empire: Writing and Marketing Political Comics in an Age of Rising Fascism
Conclusion: Marvel Legacy and Fresh Start: Selling (and Selling Out) Progressive Politics
Works Cited
Index
Chapter One: From Stan's Soapbox to Twitter: Politics and Story-Telling in the Marvel Universe
Chapter Two: Diversity Done Right?: Miles Morales and Kamala Khan
Chapter Three: "Captain America is Black and Thor is a Woman": Gender- and Race-Bent Mantle Passing in Marvel's All-New, All-Different Campaign
Chapter Four: Rethinking Secret Empire: Writing and Marketing Political Comics in an Age of Rising Fascism
Conclusion: Marvel Legacy and Fresh Start: Selling (and Selling Out) Progressive Politics
Works Cited
Index
