Kosár (0)
Kívánságlista (0)
Értesítés a kedvenc témákról
__

Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist

Producing Graphic Media for Sports

New Horizons and Possibilities for the Motion Media Specialist
 
Kiadás sorszáma: 1
Kiadó: Routledge
Megjelenés dátuma:
 
Normál ár:
Kiadói listaár:
GBP 35.99
Becsült forint ár:
17 383 Ft (16 555 Ft + 5% áfa)
Miért becsült?
 
Az Ön ára:
15 644 (14 900 Ft + 5% áfa )
Kedvezmény(ek): 10% (kb. 1 738 Ft)
A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
Kattintson ide a feliratkozáshoz
 
Beszerezhetőség:
Becsült beszerzési idő: A Prosperónál jelenleg nincsen raktáron, de a kiadónál igen. Beszerzés kb. 3-5 hét..
A Prosperónál jelenleg nincsen raktáron.
Nem tudnak pontosabbat?
 
Kosárba teszek
  példányt

 
 
 
 
A termék adatai:
ISBN13:9781032199399
ISBN10:1032199393
Kötéstípus:Puhakötés
Terjedelem:168 oldal
Méret:234x156 mm
Súly:580 g
Nyelv:angol
Illusztrációk: 38 Illustrations, black & white; 38 Halftones, black & white
612
Témakör:
Rövid leírás:

Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications and future of the production of sports-oriented motion graphics.

Hosszú leírás:

Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics.


Beginning with the evolution and development of sports-oriented art and design, this book investigates the importance of motion graphics within a variety of environments in the sphere of organized, competitive activity. Venue-based presentation, broadcast and streaming environments, and the importance of graphic standards and brand guidelines are all discussed in detail, along with applications within social media and mobile platforms. A final chapter on emerging technologies covers the potential use of motion media for e-sports and other trending developments within the sports world. The author draws on case studies and interviews with sports media professionals to augment his own research and observation of trends and processes and to highlight the exciting career opportunities that exist within the sports presentation and marketing industries.


This book is recommended reading for students of advanced media production, sports marketing, and media production for advertising.

Tartalomjegyzék:

List of Figures


Foreword


Acknowledgments




  1. Evolution and Development of Sports-Oriented Graphics




  2. Motion Graphics and the Broadcast and Streaming Environment


    3. The Graphics Package


    Show Elements


    Set Elements




  3. Motion Graphics and Live Presentation


    4. The Nature of Live Event Presentation


    Sources and Destinations


    The "Hype" or "Intro" Video


    Interactive Elements


    Sport-Specific Considerations




  4. Design Influences


    5. About Design


    Recognizing and Utilizing Design Influences


    A Word About "Creativity"


    Design Influences: Individual Sports


    External Design Influences


    Popular Culture and General Trends in Design




  5. Graphic Standards and Sports-Oriented Motion Media


    6. Specific Athletic Traditions


    Regional Considerations


    Visibility and Environment


    Trends and Popular Tastes


    Graphic Standards/Brand Guidelines/Visual Identity Kits


    Graphic Standards and Motion Media




  6. Social Media


    7. The Social Media Aesthetic


    Existing Features of the Social Media Aesthetic


    Use Within the Broadcast and Live Stream


    Use Within Event Presentation




  7. Emerging Trends and Technologies


    8. Mixed and Augmented Reality


    Esports


    Branded Synergy


    On the Horizon


    Artificial Intelligence



  8. Post-Game Analysis


Key Principles


Key Skills


Career Possibilities


Maintaining Demo Materials


Final Thoughts



Index