| ISBN13: | 9781032522586 |
| ISBN10: | 1032522585 |
| Kötéstípus: | Puhakötés |
| Terjedelem: | 372 oldal |
| Méret: | 254x178 mm |
| Nyelv: | angol |
| Illusztrációk: | 26 Illustrations, black & white; 15 Halftones, black & white; 11 Line drawings, black & white; 38 Tables, black & white |
| 700 |
A sport, testnevelés általában
Általános gazdasági, üzleti könyvek
Közgazdaságtan
Szolgáltatóipar
További iparágak
További könyvek a számítástechnika területén
A sport, testnevelés általában (karitatív célú kampány)
Általános gazdasági, üzleti könyvek (karitatív célú kampány)
Közgazdaságtan (karitatív célú kampány)
Szolgáltatóipar (karitatív célú kampány)
További iparágak (karitatív célú kampány)
További könyvek a számítástechnika területén (karitatív célú kampány)
Planning Research in Hospitality and Tourism
GBP 44.99
Kattintson ide a feliratkozáshoz
Planning Research in Hospitality and Tourism, 3rd Edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality.
Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality.
International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues.
This new edition has been fully updated to include:
- New chapters on mixed methods and how to adopt technology into research practices
- More coverage of research strategies, focus groups, sampling secondary research as well as experimental design
- New and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenarios
- Student and lecturer online resources, including practice datasets for students
Enriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.
1. Getting Started. 2. Developing Academic Reading Skills. 3. Developing Literature Review Skills. 4. Research Philosophies, Approaches and Strategies. 5. Sampling. 6. Data Collection Techniques. 7. Experimental Research Design. 8. Writing Your Research Proposal. 9. Conducting the Fieldwork. 10. Analysis of Qualitative Data. 11. Analysis of Quantitative Data. 12. Writing Up the Dissertation.
