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Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life.

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Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods?everything from toasters and refrigerators to automobiles and ocean liners?radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped.

Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life.

A fascinating insight into the birth and growth of the largest consumer society the world has ever seen?and a handbook for how to make technology desirable.
?New Scientist

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Tartalomjegyzék:

Contents:
Introduction to the Johns Hopkins Edition, by Glen Porter
PART ONE
Chapter 1 Corporal Loewy
Chapter 2 Adolescence
Chapter 3 Sex and Locomotives
Chapter 4 Fashion Illustrator
Chapter 5 The Crusade
PART TWO
Chapter 6 The Duplicating Angel
Chapter 7 Skyscraper Office
Chapter 8 American Cooking
Chapter 9 The Penthouse Studio
Chapter 10 The "Me Too" Boys
Chapter 11 From Toothpicks to Locomotives
Chapter 12 Big Business
Chapter 13 Michael and Venise
Chapter 14 Viola Erickson
Chapter 15 Preparations for Postwar
PART THREE
Chapter 16 The National Widget Company
Chapter 17 The Chrome and You
Chapter 18 Industrial Design
Chapter 19 Case History
Chapter 20 The MAYA Stage
Chapter 21 The Borax Plague
Chapter 22 Design and Psychology
Chapter 23 Automobile Body Styling
Chapter 24 Reader Rides Again
Chapter 25 Keeping Fit
Chapter 26 Where To?

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