A termék adatai:

ISBN13:9781789249422
ISBN10:1789249422
Kötéstípus:Puhakötés
Terjedelem:256 oldal
Méret:244x172x13 mm
Súly:663 g
Nyelv:angol
647
Témakör:

Managing Tourism Enterprises

Start-up, Growth and Resilience
 
Kiadó: CAB International
Megjelenés dátuma:
 
Normál ár:

Kiadói listaár:
GBP 35.00
Becsült forint ár:
16 905 Ft (16 100 Ft + 5% áfa)
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  példányt

 
Rövid leírás:

Managing Tourism Enterprises: Start-up, Growth and Adaptability brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty.

Hosszú leírás:

Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty.

The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations.

This book describes and includes essential business planning and teaching tools, such as:

? The feasibility analysis, marketing plan, and strategic planning tools.
? Lecture slides for each chapter.
? Case studies with discussion questions.

This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.

Tartalomjegyzék:
  • Chapter 1: Conceptual Foundations of Tourism Enterprises
  • Chapter 2: Entrepreneurship and New Ventures
  • Chapter 3: Creativity and Innovation
  • Chapter 4: Marketing, Service Quality and Distribution
  • Chapter 5: Business Strategy and Growth
  • Chapter 6: Human Capital and Human Resources-
  • Chapter 7: Leadership for Tourism Enterprises
  • Chapter 8: Sources of Financial Capital
  • Chapter 9: Managing Financial Performance
  • Chapter 10: Social Capital and Business Networks
  • Chapter 11: Crisis Management and Entrepreneurial Resilience
  • Chapter 12: Digital Disruption and New Business Models
  • Chapter 13: Template 1 - Marketing Planning & Strategy
  • Chapter 14: Template 2 - ? Feasibility Analysis