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    Managing the Smart Revolution in Tourism Firms ? Innovation and Value Creation in the Era of Data: Innovation and Value Creation in the Era of Data

    Managing the Smart Revolution in Tourism Firms ? Innovation and Value Creation in the Era of Data by Navarro?meneses, Francisco;

    Innovation and Value Creation in the Era of Data

      • 10% KEDVEZMÉNY?

      • A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
      • Kiadói listaár GBP 47.25
      • Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.

        23 913 Ft (22 774 Ft + 5% áfa)
      • Kedvezmény(ek) 10% (cc. 2 391 Ft off)
      • Discounted price 21 521 Ft (20 497 Ft + 5% áfa)

    Beszerezhetőség

    Becsült beszerzési idő: A Prosperónál jelenleg nincsen raktáron, de a kiadónál igen. Beszerzés kb. 3-5 hét..
    A Prosperónál jelenleg nincsen raktáron.

    Why don't you give exact delivery time?

    A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.

    A termék adatai:

    • Kiadó CABI
    • Megjelenés dátuma 2023. április 12.

    • ISBN 9781789249316
    • Kötéstípus Puhakötés
    • Terjedelem360 oldal
    • Méret 244x173x23 mm
    • Súly 860 g
    • Nyelv angol
    • 565

    Kategóriák

    Rövid leírás:

    This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.

    Több

    Hosszú leírás:

    Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways.
    The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications.

    This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents:

    ? Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years

    ? Bring together the knowledge and experience of leading experts from the academia, tourism sector and technology companies, who reveal, in a unified way, the fundamental points your organization must consider in the path towards being smarter

    ? Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products and future trends, while learning how to make them a competitive tool, and avoid being left behind

    ? Features full colour figures and photographs


    The book will be a vital resource for Tourism practitioners, strategic planners and policy makers as well as students of tourism marketing, management and technology

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