Essentials of Business Research Methods

Essentials of Business Research Methods

 
Kiadás sorszáma: 5
Kiadó: Routledge
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A termék adatai:

ISBN13:9781032426280
ISBN10:1032426284
Kötéstípus:Puhakötés
Terjedelem:528 oldal
Méret:254x178 mm
Súly:980 g
Nyelv:angol
Illusztrációk: 50 Illustrations, black & white; 7 Halftones, black & white; 43 Line drawings, black & white; 59 Tables, black & white
641
Témakör:
Rövid leírás:

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students.

Hosszú leírás:

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.



Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.



A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.



This comprehensive textbook is supported by a range of online resources, including an instructor?s manual, PowerPoint slides, and a test bank.

Tartalomjegyzék:
Part I: Introduction

1: Business Research for The Twenty-First Century

2: Overview of the Research Process

3: Ethics in Business Research

Part II: Beginning the Research

4: Defining the Research Problem and Reviewing the Literature

5: The Nature and Sources of Secondary Business Data Chapter

6: Conceptualization and Research Design

Part III: Sampling and Data Collection

7: Sampling Approaches and Considerations

8: Methods of Collecting Primary Data

9: Measurement and Scaling

10: Questionnaire Design

Part IV: Analysis and Interpretation of Data

11: Basic Data Analysis for Qualitative Research

12: Basic Data Analysis for Quantitative Research

13: Testing Hypotheses in Quantitative Research

14: Examining Relationships Using Correlation and Regression

15: Other Multivariate Techniques

Part V: Communicating the Results

16: Reporting and Presenting Research