Rövid leírás:

This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research.

Hosszú leírás:

This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research.

Entries discuss the complexities and opportunities surrounding city and place branding, delving into topics ranging from artificial intelligence and immersive digital experiences to integrated marketing communication and the interplay of politics and culture. Emphasising the growing role of sustainability and responsible tourism, contributing authors underscore the potential of place branding in addressing ongoing social and environmental challenges.

Key Features:

• Over 100 entries written by leading scholars and practitioners
• Combines detailed theoretical discussions with case studies, field research and practical applications
• Expands the boundaries of the field beyond the traditional focus on cities, with entries examining the branding of clusters, destinations, islands and rural areas

This interdisciplinary Encyclopedia is a vital resource for students and scholars of marketing, tourism, human geography and planning. Its recommendations will also benefit policymakers and practitioners looking to deepen their understanding of city and place branding.

?This Encyclopedia gives a concise, clever, insightful overview of terms commonly associated with place branding. As the concept becomes more popular in theory and practice, there is a fear it descends into something we think we all know so risk deluding its power. This book showcases how complex the topic is, what the words mean in different contexts, and how to carefully apply definitions of place branding in research, practice, and beyond. Researchers and practitioners alike now have a handy guide to reference when designing, implementing, and writing about city and country branding so there can be consistency in terms. Each section is situated within a larger context, making it easy to see how the terms fit within larger academic disciplines and conversation can carry beyond place branding brackets. This book has the power to cut across the place branding discipline into urban planning, public policy and administration, tourism management, political science, social science, and more. It is a must have for researchers in this area.?

Tartalomjegyzék:

Contributors x Preface xiii
Acknowledgements xv
1 Anholt Nation Brands Index
and Anholt-GMI City Brands
Index 1
Simon Anholt
2 Artificial intelligence 4
Filipe Roquette
3 Arts-based research methods 9
Mihalis, Kavaratzis and
Massimo Giovanardi
4 Bilateral triple helix 13
Kirsten Mogensen
5 Brand identity and image 19
Susan Westcott Alessandri
6 Brand resistance 21
Ole and J?rgensen
7 Branding low-income countries 24
Vincent Mabillard,
Bellarminus Kakpovi and
Martial Pasquier
8 Challenges of place branding 31
Bill Baker
9 Climate change communication 36
Chad Walker, Evan Cleave
and Giannina Warren
10 Cluster branding 40
Dario Giuffre, Naresh Pandit
and Robert Jones
11 Co-creation 44
Laura Ripoll Gonzales and
Jasper Eshuis
12 Country of origin 50
Ana Maria Parente-Laverde
13 Creative city 53
Niedja Santos
14 Creative districts and
neighbourhoods 58
Nicholas Karachalis
15 Creative sensoryscapes 62
Sotiria Katsafadou, Georgia
Lalou and Alex Deffner
16 Crisis management 65
Erika J. Schneider
17 Critical approaches to public
relations 68
Prue Robson
18 Cross-border cooperation 72
Nicholas Karachalis and Alex Deffner
19 Cultural city brand equity 75
Stella Kladou
20 Cultural initiatives, bottom-up 80
Olga Kolokytha
21 Destination management
organisations for resilience 84
Maria M?nsson and Jörgen Eksell
22 Diasporas 89
Antonio Alejo
23 Digital diplomacy 93
Ilan Manor
24 Dual place naming 99
Michael D?Rosario
25 Elements of perception 102
José Filipe Torres
26 Ethical issues 110
Steven L. Pike
27 European capitals of culture 112
Cosmin Marinescu and
Camelia Cmeciu
28 Events, hallmark 116
Eva Psatha and Alex Deffner
29 Experiences 121
Can Seng Ooi
30 Fake destinations 125
Emese Panyik and Áurea
Lucília de Oliveira Rodrigues
31 Food tourism 131
Olga Rauhut Kompaniets and
Stuart Reid
32 Foreign policy and place
branding 135
Zhao Alexandre Huang
33 From country-of-origin to
provenance branding 139
Mikael Andéhn
34 Future proofing place brands 145
Malcolm Allan
35 Gamification 152
Rula M. Al Abdulrazak
36 Gastronomy 155
Izaskun Zurbitu Aldama
37 Gender 160
Cecilia Cassinger
38 Geographical Indications and
place development 162
Chiara Rinaldi
39 Good Country Index 165
Simon Anholt
40 Governance models 168
Abdulrhman Alsayel
41 Imaginative communities 173
Robert Govers
42 Immersive technology branding 176
Vicky Steylaerts, Kaat De
Ridder and Marco Scholtz
43 Inclusive city branding 179
Shania Iyer
44 Inclusive place branding 185
Eva Maria Jernsand and Helena Kraff
45 Indigenous toponymy 188
Holly Randell-Moon
46 Innovative cities, balancing
authenticity and innovation 194
Gohar Aznauryan
47 Innovative resorts 197
Valentina Burkšien? and
Jaroslav Dvorak
48 Intangible cultural heritage 201
Mia Larson, Christina Öberg
and Henrik Scander
49 Integrated marketing
communication 205
Ulla Hakala
50 Island branding 210
Angeliki Mitropoulou
51 Islands brand identity 216
Florida Clements
52 Key performance indicators 221
Gonzalo Vilar
53 Labels and certifications 227
Eva Psatha
54 Legends and myths 231
Emese Panyik and Mónica Silva
55 Local identity 237
Evan Cleave
56 Measurement 242
Sebastian Zenker
57 Mediatization 246
Efe Sevin
58 Metropolization 248
Michael D?Rosario
59 Movies and TV series 255
Alex Deffner
60 Multi-level approach 259
Jordi de San Eugenio
61 Multi-level governance 262
Junhua Lei and Lin Ye
62 Multicultural cities and
branding 267
In?s Hassen-Dakhli
63 Music events 271
Ricardo Rios
64 Music videos 274
Emese Panyik
65 News media representations 280
Prue Robson
66 Online-famous cities
(wanghong cities) 284
Xinnan Shi and Hong Fan
67 Overtourism 290
Cinzia Colapinto and Giada Zaghis
68 Paradoxes 295
Can Seng Ooi
69 Performance measurement 297
Marta Hereźniak
70 Place brand equity 301
Magdalena Florek
71 Place brand love 305
Ahmed Rageh Ismail
72 Place branding vs branding 308
Michael Persson Gripkow
73 Place-associated research 311
Nicolas Papadopoulos and
Mark Cleveland
74 Placemaking and place
branding 318
Vincent Mabillard and
Hicham Echattabi
75 Placemaking and the
importance of vibrant public
places 324
Caio Esteves
76 Political communication 331
Phillip Arceneaux
77 Political stakeholders 335
Ole Have J?rgensen and Finn
Frandsen
78 Politics 339
Andrea Lucarelli
79 Pop-up 342
Gary Warnaby
80 Professionals 345
Giannina Warren
81 Public diplomacy 353
Gyorgy Szondi
82 Public relations 357
Gyorgy Szondi
83 (Re)imaging through sport
mega events (SMEs) 361
Stuart Reid
84 Regenerative tourism 364
Florian Kaefer and Emma Björner
85 Reputational security 368
Nicholas J. Cull
86 Residents? involvement 372
Beatriz Casais
87 Rural development and place
branding 376
Daniel Rauhut and Juha Halme
88 Science and technology
diplomacy 382
Juan Luis López Aranguren
89 Sister Cities International 388
Steven L. Pike
90 Smart city branding 392
Cecilia Pasquinelli and Xavier Ginesta
91 Smart heritage in city branding 395
Natalia Grincheva
92 Soft power 400
Craig Hayden
93 Songwriting as a research
platform 406
Massimo Giovanardi
94 Soundmark(ing) 411
Nicolai J?rgensgaard Graakj?r
95 Spatial planning 414
Kristof Van Assche and Raoul Beunen
96 Spatio-visual co-constructions 417
Mennatullah Hendawy
97 Spirituality and place 420
Stuart Reid and Richard Ek
98 Storytelling 422
Günter Soydanbay
99 Sustainable Development Goals 424
Elisenda Aguilera-Cora
100 Talent attraction 428
Marcus Andersson and
Morten King-Grubert
101 Territorial attractiveness 433
Ray Freddy Lara Pacheco
and Elizabeth Guadalupe
Carrilo Nuno
102 Territorial brand 438
Giovana Goretti Feijó de Almeida
103 Territorological perspective 444
Gary Warnaby
104 Urban regeneration 447
Nigel Morgan
105 Urbanisation 451
Michael D?Rosario
106 Visioning and plan-making 455
Kleanthis Sirakoulis and Alex Deffner
107 Wine tourism 458
Olga Rauhut Kompaniets
108 Worker-led place branding 461
Natalie Blaustone-Dye