Economic Psychology
An Introduction
Kiadó: Cambridge University Press
Megjelenés dátuma: 2017. november 23.
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19 122 (18 212 Ft + 5% áfa )
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A termék adatai:
| ISBN13: | 9781107668638 |
| ISBN10: | 1107668638 |
| Kötéstípus: | Puhakötés |
| Terjedelem: | 410 oldal |
| Méret: | 246x190x20 mm |
| Súly: | 900 g |
| Nyelv: | angol |
| Illusztrációk: | 82 b/w illus. 23 tables |
| 0 |
Témakör:
Rövid leírás:
Written by two leading psychologists, this timely publication is the only up-to-date, English-language textbook on economic psychology.
Hosszú leírás:
Economic Psychology is the only up-to-date, English-language textbook that provides a comprehensive overview of theoretical topics in economic psychology and their relevance in applied fields. Written by two leading psychologists, the book looks at how people make decisions on the use of scarce resources, in particular money, from a psychological perspective. Starting with decision making and lay theories as basic building blocks of economic behaviour, the authors go on to explore three major markets where economic behaviour occurs as an interaction between individuals and companies or institutions - consumer markets, labour markets and financial markets - before considering the challenges of collective cooperation and economic prosperity. Featuring numerous applied examples throughout, each chapter also includes an overview, a summary, figures, key terms, student questions and suggestions for further reading. This introduction is an essential resource for advanced undergraduate and postgraduate courses on economic psychology, behavioural economics and social psychology.
'... this is an excellent book, well suited to introduce economic psychology to students both in psychology and in economics/business ... [it] is one of the best introductions to economic psychology in the English language.' Edoardo Lozza, Universit... Cattolica del Sacro Cuore, Milano
'... this is an excellent book, well suited to introduce economic psychology to students both in psychology and in economics/business ... [it] is one of the best introductions to economic psychology in the English language.' Edoardo Lozza, Universit... Cattolica del Sacro Cuore, Milano
Tartalomjegyzék:
1. Economic psychology: history and application; 2. Decision-making: normative models and anomalies; 3. Decision-making: descriptive models and choice architecture; 4. Lay theories: knowledge and money; 5. Consumer markets: purchasing and credit use; 6. Labour markets: wages and entrepreneurship; 7. Financial markets: risk and investment; 8. Collective co-operation: shadow economy and tax paying; 9. Collective production: work and unemployment; 10. Collective prosperity: wealth and happiness.
