Digital You: Real Personal Branding in the Virtual Age
 
A termék adatai:

ISBN13:9781949036756
ISBN10:1949036758
Kötéstípus:Puhakötés
Terjedelem:150 oldal
Méret:0x0x0 mm
Súly:362 g
Nyelv:angol
0
Témakör:

Digital You

Real Personal Branding in the Virtual Age
 
Kiadó: ATD Press
Megjelenés dátuma:
Kötetek száma: Paperback
 
Normál ár:

Kiadói listaár:
EUR 21.00
Becsült forint ár:
8 665 Ft (8 253 Ft + 5% áfa)
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Az Ön ára:

7 972 (7 593 Ft + 5% áfa )
Kedvezmény(ek): 8% (kb. 693 Ft)
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Rövid leírás:

A successful personal brand is based on authenticity. In the book, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn&&&8217;t about being famous, Arruda says; it&&&8217;s about being selectively famous.

Hosszú leírás:
What&&&8217;s your story?

The most successful brands aren&&&8217;t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?

In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it&&&8217;s about being selectively famous. It&&&8217;s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.

Digital You offers a deep dive to understanding and defining your unique promise of value&&&8212;making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You&&&8217;ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It&&&8217;s time to stop worrying about career extinction and start crafting a brand of distinction.