Artificial Intelligence for Business Creativity

Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation.

Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity.

This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.

"Artificial Intelligence for Business Creativity" provides inspiration and practical guidance for business leaders to explore the power of AI to achieve greater creative success and improve business outcomes. This book is a critical contribution at a time of great innovation in the field"

 - Jerry Dischler, VP/GM, Ads, Google

"In this new age of generative AI, understanding how AI can enhance creativity in business is a critical emerging topic whether for marketing, new business ventures, or designing new business models. Pagani & Champion have produced a valuable resource that shows how to manage AI-augmented work for creative business tasks".

- Omar A. El Sawy, Kenneth King Stonier Chair in Business Administration, Professor of Information Systems, USC Marshall School of Business, Los Angeles, California

"This leaves no doubts about whether AI can help evolve your business. ??It illuminates how AI can serve as both a catalyst and muse to anyone seeking new approaches to business problem solving.??An excellent roadmap for professionals charged with creating meaningful business transformation at a velocity never before imaginable."

- Alan Schulman, Managing Partner, UpperRight Former Chief Creative Officer, Deloitte Digital