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  • WINNING CORPORATE REPUTATION STRATEGIES:: LESSON FROM ASIA PACIFIC

    WINNING CORPORATE REPUTATION STRATEGIES: by Chong, Mark; MONTESANO, JIN;

    LESSON FROM ASIA PACIFIC

    Series: Asia PROFESSIONAL Business Management;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 15.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        7 639 Ft (7 275 Ft + 5% VAT)
      • Discount 10% (cc. 764 Ft off)
      • Discounted price 6 875 Ft (6 548 Ft + 5% VAT)

    7 639 Ft

    Availability

    cancelled

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher McGraw-Hill Education
    • Date of Publication 16 February 2012

    • ISBN 9780071327039
    • Binding Paperback
    • No. of pages200 pages
    • Size 230x155x13 mm
    • Weight 312 g
    • Language English
    • 0

    Categories

    Table of Contents:

    Foreword
    Preface
    Contributors

    1. Introduction and Overview
    2. Pollution and the Fragrant Harbor?Why China Light and Power?s Stakeholder Engagement with Customers May Help Clear the Air in Hong Kong
    3. Ensuring Corporate Sustainability through Social Responsibility?Diageo and Responsible Drinking
    4. Communicating with the Asian Customer?Lessons from the Agrifood Sector
    5. Cosmetic Regulatory Harmonization in ASEAN?A View from Industry
    6. Building Corporate Reputation through Community Involvement and Strategic Partnerships?Kraft Hope Kitchens in China
    7. Infusing Corporate Values and Delivering Brand Promise?Singapore Airlines? Experience
    8. Five Roles of Social Media in Managing a Company?s Reputation Challenges
    9. Corporate Affairs in India?Moving from a Shareholder to a Stakeholder World
    10. Corporate Affairs in China

    Index

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