Unconventional Methodology in Organization and Management Research
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Product details:
- Publisher OUP Oxford
- Date of Publication 22 March 2018
- ISBN 9780198796978
- Binding Hardback
- No. of pages318 pages
- Size 241x163x24 mm
- Weight 632 g
- Language English 0
Categories
Short description:
Most researchers in organization and management studies keep to the same traditional research methods-like surveys and interviews. But research participants are now suffering from 'survey fatigue', and using the same old methods runs the risk of generating the same findings. This book encourages the development of unconventional methodologies.
MoreLong description:
Most researchers in organization and management studies stick to two or three traditional research methods like surveys and interviews. Sticking with the familiar is seen as a safe bet, and innovation is discouraged by academic incentives and rewards. But research participants are now suffering from 'survey fatigue', and using the same old methods runs the risk of generating the same old findings.
This book describes twelve unconventional methodologies in organization and management research. These include unconventional research settings and data sources, unconventional research designs and data collection methods, unconventional analytic approaches, and designs and methods that exploit new technology developments. The aim is to encourage dialogue and experimentation with regard to the development of innovative, unconventional approaches to organization and management research. Several commentators have criticized the way in which research methods have become more formulaic, and have argued for greater diversity in research approaches. The methodological perspective that the we adopt shapes our interpretation of the information that we gather. Different methods generate different kinds of information, leading to different ways of understanding the phenomena that we are investigating. Our methods influence our styles of theorizing, ways of thinking and reasoning, and forms of writing and reporting research.
This book will be of value to academic researchers in organization and management studies, Doctoral candidates, and Masters students on MBA and similar programmes.
Bryman and Buchanan have assembled an interesting and rigorous set of chapters designed to introduce readers to some of the most novel approaches to data collection, research design, and data analysis. Importantly, this assemblage includes ideas sampled from a broad array of disciplines spanning quantitative, qualitative, and mixed methods domains. I strongly recommend this book to any scholar seeking to expand the tools comprising his or her methodological tool chest.
Table of Contents:
'Not Another Survey': The Value of Unconventional Methods
Part 1 Unconventional settings and data sources
Desert Island Data: Using BBC Radio 4's Desert Island Discs in Organization and Management Research
Using Fiction in Organization and Management Research
Innovations in Unobtrusive Methods
Research in Extreme Contexts
Making the Case: A Qualitative Approach to Studying Social Media Documents
Part 2: Unconventional Research Design and Data Collection Methods
Netnography: Engaging with the Challenges
Institutions Under A Microscope: Experimental Methods in Institutional Theory
Beyond One Voice: Co-Constructed Analytic Auto-Ethnography
Participant-Led Video Diaries
Inter-Organizational Ethnography: Promises and Pitfalls
Part 3 Unconventional Analytic Approaches
Unconventional Yet Consequential: Using A Sociomaterial Approach To Drive Impact in Organization Studies Research
Path Constitution Analysis: A Methodology For Understanding Path Dependence and Path Creation
Methodology Matters
