Tourism Marketing
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Out of print
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher OUP India
- Date of Publication 23 December 2010
- ISBN 9780198066309
- Binding Paperback
- No. of pages464 pages
- Size 241x186x19 mm
- Weight 612 g
- Language English 0
Categories
Short description:
Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management and Tourism Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. The book would also be very useful to professionals in understanding the theoretical as well as practical application of the subject.
MoreLong description:
Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.
This book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management. It all brings forth the challenges attached with the field. The book elaborates on the environment of tourism marketing, keeping in view the marketing mix. A seperate chapter includes market segmentation, targeting and positioning. The process of tourism marketing and the competitive marketing strategies are also elucidated. The topics of demand forecasting, tourist
behaviour and markets explain the dynamics of tourism marketing. Chapters on tourism product, distribution pricing, promotion and people elaborate strategies of promoting products and the various distribution channels. The later chapters conclude the book by discussing about the impact of technology on
tourism marketing and the latest developments in the field. The book would be very useful to hotel management students, and also to professionals in understanding the theoretical as well as practical application of the subject.
