Tourism and Hospitality Marketing
Concepts and Cases
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Product details:
- Edition number 1
- Publisher Routledge India
- Date of Publication 31 July 2025
- ISBN 9781032318981
- Binding Hardback
- No. of pages544 pages
- Size 234x156 mm
- Language English
- Illustrations 72 Illustrations, black & white; 31 Halftones, black & white; 41 Line drawings, black & white; 63 Tables, black & white 700
Categories
Short description:
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.
MoreLong description:
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.
The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision-making, service and promotion. It looks at tools and techniques for businesses to understand the customer?s needs, customer-behaviour, building partnerships with other service providers, using digital and social media marketing and using a marketing mix to design an overall marketing strategy which will serve the business?s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes customer relationship.
This textbook will be an indispensable resource for students, academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing and public relations.
MoreTable of Contents:
Section A: Foundation 1 Introduction 2 Marketing 3 Market Environment 4 Service Quality in Tourism 5 Tourism Market Research 6 Tourist Behaviour 7 Market Segmentation Section B: Elements of Marketing Mix 8 Product- the 1st P 9 Process- the 6th P 10 Physical Evidence- the 7th P 11 People- the 5th P 12 Place- the 2nd P 13 Yield Management 14 Promotion- the 3rd P 15 Non-conventional Marketing 16 Pricing- the 4th P 17 Partnering- the 8th P Section C: Strategy 18 Marketing Plan 19 Marketing Strategy 20 Managing Customer Relationships 21 Quality Management
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Tourism and Hospitality Marketing: Concepts and Cases
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