Thinking through Graphic Design History
Challenging the canon
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Product details:
- Publisher Bloomsbury Publishing (UK)
- Date of Publication 20 February 2025
- Number of Volumes Paperback
- ISBN 9781350327207
- Binding Paperback
- No. of pages336 pages
- Size 244x188x20 mm
- Weight 932 g
- Language English
- Illustrations 150 colour illus 699
Categories
Long description:
WINNER of the 2025 Design Incubation Communication Design Award for Published Scholarship
Graphic design has a paradoxical relationship to history. While it claims to promote originality and innovation - ideas that emphasize the new and unique - design practice is deeply embedded in previous ideals. Too often, design students encounter the past in brief visual impressions which seduce them to imitate form rather than engage with historical contexts. Even though it has claimed to be objective and even comprehensive, graphic design history has focused largely on individual careers and Eurocentric achievements.
Yet the past swells with untapped potential. Graphic design history can serve the field of today and tomorrow, but its narratives require updates. History, like design, is always changing - and like design, history is driven by present-day questions. This book shows how students and practicing designers can enrich their work by thinking historically about design. With thoughtful analyses, stimulating creative prompts, inspiring case studies, and perspectives from designers all over the world, this book challenges our traditional understanding of graphic design history, and the very notion of the design canon, offering ways to shape socially engaged, critical practices.
Table of Contents:
Introduction
Section 1 Design and History: Compatible Forms of Inquiry
1 Historiography
2 Methods
3 Time
Section 2 Design and Appropriation: History as Reference
4 Intertexuality
5 Redemption
6 Heritage
7 Nostalgia
8 Hauntology
Section 3 Design and New Narratives: History and Its Subjects
9 Problematizing the Canon
10 Broadening the Canon
11 Dismantling the Canon
Section 4 Design and World-building: History and the Future
12 Visualizing Alternatives
13 Speculative Fictions
14 Artificiality and Interventions
Conclusion
Glossary
References
