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Think Like a UX Researcher

How to Observe Users, Influence Design, and Shape Business Strategy
 
Edition number: 2
Publisher: CRC Press
Date of Publication:
 
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GBP 130.00
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62 790 HUF (59 800 HUF + 5% VAT)
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Short description:

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

Long description:

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You?ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user?s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.



In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can?t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.




Key Features






    • Provides a dive-in-anywhere book that offers practical advice and topical examples.






    • Includes thought triggers, exercises and scenarios to test your knowledge of UX research.






    • Features workshop ideas to build a development team?s UX maturity.






    • Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.



    Table of Contents:

    Preface to the Second Edition. Acknowledgments. Introduction. 1 Setting the Stage. 2 Planning User Experience Research. 3 Conducting User Experience Research. 4 Analyzing User Experience Research. 5 Persuading People to Take Action on the Results of User Experience Research. 6 Building a Career in User Experience. Index.