The Visual Identity of the Book
From the Renaissance to the Digital Age
Series: Chandos Information Professional Series;
- Publisher's listprice EUR 85.95
-
36 459 Ft (34 723 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 3 646 Ft off)
- Discounted price 32 813 Ft (31 251 Ft + 5% VAT)
36 459 Ft
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Product details:
- Publisher Chandos Publishing
- Date of Publication 18 April 2025
- ISBN 9780443191671
- Binding Paperback
- No. of pages238 pages
- Size 229x152 mm
- Language English 700
Categories
Long description:
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book.
Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.
- Explores the development of the visual identity of the book from the Renaissance to nowadays;
- Exhibits the impact of new techniques as well as of information and communication technologies on publishing;
- Discusses the transformations and transitions of the book (from the manuscript to the printed book, from the printed to the new forms of the book);
- Focuses on the creation of the typology and identity of the book;
- Highlights the role of the stakeholders of the publishing chain;
- Explains older and current issues of the visual appearance and identity of the book
- Comments on reader engagement and personalized publishing services
- Exploits challenges and opportunities for the ongoing “aesthetics of the book” as well as for promotion strategies and publishing policies; and
- Introduces a methodological framework that may serve for both theoretical approach and practical use.
Table of Contents:
1. Introduction. Studying the Visual identity of the book
2. Defining the page: The evolution of the visual identity of the book
3. Converged aesthetics: Personalized publishing services
4. Conclusions: Challenges and opportunities
