The Visual Identity of the Book
From the Renaissance to the Digital Age
Series: Chandos Information Professional Series;
- Publisher's listprice EUR 85.95
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35 647 Ft (33 950 Ft + 5% VAT)
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35 647 Ft
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Elsevier Science
- Date of Publication 13 June 2025
- ISBN 9780443191671
- Binding Paperback
- No. of pages238 pages
- Size 229x152 mm
- Weight 1000 g
- Language English 670
Categories
Long description:
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book.
Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.
Table of Contents:
1. Introduction. Studying the Visual identity of the book
2. Defining the page: The evolution of the visual identity of the book
3. Converged aesthetics: Personalized publishing services
4. Conclusions: Challenges and opportunities
