The Trajectory of Trumpism
Talking about Racism, Fascism, Civil War, and Beyond
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Product details:
- Publisher OUP USA
- Date of Publication 19 December 2025
- ISBN 9780197827390
- Binding Hardback
- No. of pages256 pages
- Size 234x156x19 mm
- Weight 535 g
- Language English 664
Categories
Short description:
This book examines the ways Trump and his allies talk so as to normalize their extremism. Trumpism as a discourse operates on two levels where first there are extremist statements, such lies, misinformation, and conspiracy theories that are deployed to demonize enemies, and then on a second level those extremist statements get recharacterized to minimize their outrageousness and thereby work to normalize and even legitimate them.
MoreLong description:
Trumpism is a movement. It is also a way of speaking - one that now transcends the person for whom it is named. While the movement might be built on resentment, fear of “the other”, and anti-democratic thinking more generally, the power of Trumpism -- the way that it has seeped into public discourse such that its most extreme ideas no longer seem shocking - is not in what is said, but how.
It operates on two levels. First it deploys lies, misinformation and conspiracy theories to demonize enemies. Second, it minimizes the extreme nature of its statements by making them seem normal, as common-sense political discourse. Most critically, Trumpism provides supporters with permission to deny reality while dehumanizing opponents.
In this book, Sanford Schram focuses specifically on three elements of the rhetorical style of Trumpism: gaslighting, boomeranging and coopting. Schram illustrates how Trumpism uses each of these linguistic moves to make claims about racism, fascism, civil war, and the criminal charges against Donald Trump. He concludes with projections about the future of Trumpism and appropriate responses to it.
Table of Contents:
Trumpism: The Discourse of a Movement
The Trajectory of Trumpism
Racism
Fascism
Civil War
Prosecutions as Persecutions: Trumpism as a Cult
Alternative Futures of Trumpism
