The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence
Series: BUSINESS BOOKS;
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Product details:
- Publisher McGraw-Hill Education
- Date of Publication 16 October 2013
- ISBN 9780071816731
- Binding Paperback
- No. of pages256 pages
- Size 226x160x15 mm
- Weight 349 g
- Language English 0
Categories
Long description:
Skip the line at the front door and unlock privilegedaccess to top influencers and decision makers
Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But socialmedia side doors--alternate avenues of access through social media—have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers.
In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI.
"One of the most informative and effective social media books I've ever read." -- Joe Fernandez, CEO and cofounder of Klout
"Authentic relationship building is the new marketing. Consider The Social Media Side Door your map and Greenleigh your trusted guide." -- Ekaterina Walter, partner and CMO of Branderati and bestselling author of Think Like Zuck
Skip the line at the front door and unlock privilegedaccess to top influencers and decision makers
Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But socialmedia side doors--alternate avenues of access through social media—have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers.
In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI.
"One of the most informative and effective social media books I've ever read." -- Joe Fernandez, CEO and cofounder of Klout
"Authentic relationship building is the new marketing. Consider The Social Media Side Door your map and Greenleigh your trusted guide." -- Ekaterina Walter, partner and CMO of Branderati and bestselling author of Think Like Zuck
MoreTable of Contents:
Acknowledgments vii
Introduction
My Story 1
Chapter 1
Gatekeeping and Access 7
Chapter 2
From the Outside, Looking In 29
Chapter 3
I Hate “Networking” 59
Chapter 4
Walking Through the Social Media Side Door 79
Chapter 5
From the Inside, Looking Out 97
Chapter 6
Egomania 119
Chapter 7
Access, Influence, and the Social-Industrial Revolution 137
Chapter 8
The Birth of Big Social 163
Chapter 9
Media Ladders and the Art of the Newsjack 171
Chapter 10
Secrets of Social Advertising 187
Chapter 11
The Future of Access and Influence 203
Quick Reference
Tools and Techniques 215
Notes 229
Index 237
