The Simplicity Shift
Innovative Design Tactics in a Corporate World
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23 786 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Cambridge University Press
- Date of Publication 18 November 2002
- ISBN 9780521527491
- Binding Paperback
- No. of pages182 pages
- Size 229x152x11 mm
- Weight 250 g
- Language English 0
Categories
Short description:
The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating designed products.
MoreLong description:
High tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user centered design practices. This transition hasn't been smooth, however, as many companies have trouble transferring good design into final, shipping products. There is a political/cultural disconnect between the corporate desire for good design and the corporate culture that implements it. The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating well designed products. For most companies, Product Design is not a first class citizen, it is something locked into a 'design department' and done as a subtask of a larger sequential process. For companies to truly create breakthrough, easy to use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that must become a part of how everyone in the company thinks, acts, and, most importantly, makes decisions.
'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something ...'. Computing Reviews
Table of Contents:
1. Motivation; 2. Vocabulary; 3. Why is bad design such good business?; 4. User blindness; 5. Design interlude - redesigning a timer thermostat; 6. Feature blindness; 7. Design interlude - redesigning a digital jukebox; 8. Innovation blindness; 9. Design interlude - mobile phones; 10. Conclusion.
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