The Radio Station
Broadcast, Satellite & Internet
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Product details:
- Edition number 7
- Publisher Focal Press
- Date of Publication 5 February 2007
- ISBN 9780240808505
- Binding Paperback
- No. of pages400 pages
- Size 254x203 mm
- Weight 930 g
- Language English 0
Categories
Long description:
The bible for beginning radio professionals. A complete guide to the internal workings of radio stations and the radio industry.
Readers new to radio understand how each job is best performed, and they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station.
Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros.
Going strong after 20 years, The Radio Station is now in its seventh edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
*Classic and candid guide to the internal workings of radio stations
*Updated to include a discussion of the podcasting boom
*New analysis of satellite radio and its role in radio broadcasting today
* Reviewer: A reader
This new edition is the best yet! Keith is the authority on this subject. There are no rivals to this commanding overview of the audio medium. The coverage of this topic is complete and then some in this edition. You want to know about radio? This incomparable book will tell you all you need to know. First rate.
* Reviewer: Dr. W. G. Covington, Jr. (Edinboro, Pennsylvania) -
If you want to know what the radio industry is all about read this book. It is written by a veteran in the field who has published extensively on the subject, presented research at conferences, and worked in the radio business before entering academe. Dr. Keith knows the business.
He traces trends and provides historical perspective on how things came to be as they are. Station managers would find this to be a useful resource manual. There are all kinds of subjects covered that they would face on a daily basis.
I recommend this book. I've used it in teaching at the university level over the years. Student feedback has been positive.
"Just as radio changes with the rise of digital options, so, too, does The Radio Station, Michael Keith's masterful updated survey of what has changed and what remains the same in the dynamic audio industry.?
- Christopher Sterling,
Table of Contents:
Foreword; Preface; State of the Fifth Estate; Station Management; Programming; Sales; News; Research; Promotion; Traffic and Billing; Production; Engineering; Consultants and Syndicators; Glossary
Index
