The Power of Your Life
The Sanlam Century of Insurance Empowerment, 1918-2018
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46 278 Ft
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Product details:
- Publisher OUP Oxford
- Date of Publication 31 October 2018
- ISBN 9780198817758
- Binding Hardback
- No. of pages436 pages
- Size 247x197x28 mm
- Weight 1014 g
- Language English
- Illustrations 24 0
Categories
Short description:
This book explores a century of business development of The South African Life Assurance Company, charting its history and strategic transformation from a defined cultural context into a national conglomerate through innovation on all levels of business operation and organization.
MoreLong description:
This book explores a century of business development of The South African Life Assurance Company, from a specific local focus to a national conglomerate expanding into global insurance markets. Established as a strategic vehicle to address Afrikaner economic marginalization and abject poverty at the beginning of the twentieth century, Sanlam has displayed both path dependence and a dynamic adaptability to complex changing contexts to become a global player. The strategic convergence of economic empowerment through the mobilization of savings into insurance products, as well as Afrikaner nationalism, assisted this growth.
Sanlam has played an a-typical role in the economic empowerment of an ethnic entity through extensive investments into the industrializing South African economy. This strategic diversion created operational limitations that were only resolved early in the twenty-first century. As globalization, financial deregulation, and weakened Afrikaner political and social hegemony manifested, strategic change management relied on the path dependence of empowerment strategies to address new markets with similar needs to those of the early stakeholder market of 1918. The former mutual life office demutualized operations to become a diversified financial services group of companies operating across almost the entire African continent, as well as in India, Malaysia, and the UK. This volume presents a business history of strategic management of an insurance enterprise, and its transformation from a defined cultural context into an international empowerment strategy through innovation on all levels of business operation and organization.
This book is an Open Access publication, available online under a CC BY-NC-ND 4.0 license.
Table of Contents:
Growing opportunity on the African soil
Setting down the footprint: From war to war, 1919-1945
Forty years: Protection, isolation, and diversification, 1945-1985
Searching the soul: Whereto Sanlam? Powerful conglomerate to 1997
Managing Change: Diversification and transformation, 1993-2003
Affirming the roots: Sanlam from South Africa for South Africa and beyond, 2003-2013
Wealthsmiths - A century later
