The Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-6 weeks.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number Reprint
- Publisher Harper Business
- Date of Publication 27 September 2005
- ISBN 9780060570156
- Binding Paperback
- No. of pages320 pages
- Size 203x136x19 mm
- Weight 241 g
- Language English 0
Categories
Short description:
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of
