The New Mainstream
How the Multicultural Consumer Is Transforming American Business
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-6 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number Reprint
- Publisher Harper Business
- Date of Publication 18 October 2005
- ISBN 9780060584665
- Binding Paperback
- No. of pages336 pages
- Size 222x142x22 mm
- Weight 409 g
- Language English 0
Categories
Short description:
Citing an increase in buying capability among minority consumers and trends in niche marketing, an analysis of consumer culture reveals the growing profitability of diversified products and makes predictions about how multicultural marketing will impact twenty-first century business. Reprint. 15,000 first printing.
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