The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone
Series: BUSINESS BOOKS;
- Publisher's listprice GBP 21.99
-
10 505 Ft (10 005 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 1 051 Ft off)
- Discounted price 9 455 Ft (9 005 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
10 505 Ft
Availability
Permanently out of stock
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher McGraw-Hill Education
- Date of Publication 16 May 2012
- ISBN 9780071788182
- Binding Hardback
- No. of pages240 pages
- Size 236x160x22 mm
- Weight 507 g
- Language English 0
Categories
Long description:
One-to-One is transforming our world—here’ s how you can join the Revolution
What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.
However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway.
The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.
One-to-One is transforming our world—here’ s how you can join the Revolution
What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.
However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway.
The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.
MoreTable of Contents:
Acknowledgments
Introduction
1 Why Mobile?
2 Being In Social Media Is Not Enough, You Have To Invite Everyone Back To Your Place
3 Step 1: Make The One-To-One Connection
4 Step 2: Discover The One-To-One Opportunities
5 Step 3: Inspire Action
6 Step 4: Develop A Long-Term Relationship
7 Use Data To Increase Conversions By Streamlining Users’ Experience
8 One-To-One Transforms Whole Companies
9 One-To-One Transforms Communications For Everyone
Conclusion
Notes
Index
