The Microeconomics of Product Innovation
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Product details:
- Publisher OUP Oxford
- Date of Publication 22 February 2018
- ISBN 9780198816676
- Binding Hardback
- No. of pages270 pages
- Size 243x163x22 mm
- Weight 572 g
- Language English 0
Categories
Short description:
This book considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products.
MoreLong description:
Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation.
Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation. It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation and firm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation.
Table of Contents:
Introduction
Some initial definitions
Sources of new products
The extent of product innovation
The demand for a new product
Capacity creation, pricing, and the promotion of product innovations
The incentives to and constraints upon product innovation
Empirical evidence regarding the determination of the extent of product innovation
The diffusion of product innovations
Product innovation and firm performance
Product innovation and price measurement
Product innovation and welfare
Product innovation and the policy dimension
