The Media Were American
U.S. Mass Media in Decline
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Product details:
- Publisher OUP USA
- Date of Publication 25 January 2007
- ISBN 9780195181463
- Binding Hardback
- No. of pages480 pages
- Size 160x236x30 mm
- Weight 794 g
- Language English
- Illustrations 28 halftones, 2 line illus. 0
Categories
Short description:
It has become clear that the U.S. media are no longer increasingly their grip throughout the globe: Asia and the Arab/Moslem world is virtually saturated with their own national media output. Tunstallproduces a well-written, provocative snapshot at global media today. His point of view is relentlessly global: he considers the role of the media in the collapse of the Soviet Union, the ascendanceof the Brazillian and Mexican soap opera, the increasing strength of "Bollywood" - the national cinema output of india- as well as the relative decline in influence of US media . Importantly, Tunstall focuses on both the nation state and the geographical and cultural region as crucial levels in today's mass media. Both the United States and the US mass media have now lost their previous moral leadership. Lone American control of the world news flow has ceased. today, rather than Global media, we see a world media system comprised of inter-locking national-regional-cultural systems. Tunstall's assessment is a wake-up call for insular American media consumers.
MoreLong description:
It has become clear that the U.S. media are no longer increasingly their grip throughout the globe: Asia and the Arab/Moslem world is virtually saturated with their own national media output. Tunstallproduces a well-written, provocative snapshot at global media today. His point of view is relentlessly global: he considers the role of the media in the collapse of the Soviet Union, the ascendanceof the Brazillian and Mexican soap opera, the increasing strength of "Bollywood" - the national cinema output of india- as well as the relative decline in influence of US media . Importantly, Tunstall focuses on both the nation state and the geographical and cultural region as crucial levels in today's mass media. Both the United States and the US mass media have now lost their previous moral leadership. Lone American control of the world news flow has ceased. today, rather than Global media, we see a world media system comprised of inter-locking national-regional-cultural systems. Tunstall's assessment is a wake-up call for insular American media consumers.
MoreTable of Contents:
Introduction
PART A: AMERICAN MEDIA IN DECLINE
1. Anglo-American, Global and Euro-American Media versus Media Nationalism
Small and Large Population Countries: Globalized and Non-Globalized Media
Direct and Indirect Media Exports
Euro-American, East Asian, South Asian, and Arab Media
National and Regional Media are Stronger than International Media
2. Television Soap Operas, Telenovelas, Brazil
Television's Cheap Genres: The Rise and Fall of U.S. Dominance
From US Soap to Hispanic and Brazilian Telenovela
Brazil as Globo-lized Telenova Nation
United State Loss of Dominance Over Cheap TV Genres and of Big Population Nations' Media
3. From B2B to Bedroom and From USA to World
"Death of the Newspaper" and of Other Old Media
From B2B via Café to bedroom
From USA to the World
Internet: From B2B to bedroom and from USA to World
4. Freakish Media Finances Benefit Number One
Global and Freakish Advertising Finance
Media Gorillas Bulk Up
Small Finance, Big Reach: News Agencies and Public Broadcasters
New Media and Freakish Finance
5. Media Moguls are National
A Distinctive Risk Taking and Acquisition Style
The Cross Media Jump to Market Dominance
Acquiring, Owning, and Operating the Assets: Murdoch at Work
Mogul Political Connections and Regulatory Benefits
Media Moguls are National
6. Anglo-American World News, Public Relations and unreported Mass Killings
English Language News: The Free Flow of American Imagery and Concepts
Embroidered News: Anglo-American Public Relations
Buried News: Unreported Mass Killings
7. US World Media Peak Around 1950
1947-48: US Media Bestride the World
The Peak of Angle-American International News Agencies
Commercial Media and US Government International Alliance
Aligning Japanese History and Media
8. Since 1950: The US Looking Superlative, While Losing World Media Market Share
Exporting American TV Series
Good/Bad/Inward Looking USA; and MASH
US Covert Action Against Foreign Media and Governments
The US Loses UNESCO and the Moral High Ground
9. Decline: US Media, Moral Authority, "Sole Superpower"
Slowing the TV Export Decline: Cable/Satellite Channels
Exceptionalism, Bombing, Loss of Moral Authority
Monopoly Dilemmas: New York Times, Associated Press
After 2001: American Journalism's Declining Reputation
PART B: BIG POPULATION COUNTRIES: INDIA AND CHINA
10. The Rise of Big Population Countries and Their Media
Media Similarities in India and China
Japan: From Media Dependence to Independence
From Colony Via National Culture to Commercialization: Indonesia
11. India's Multi-Ring Media Circus
Hindi Bollywood versus Indian Regional Movies
Framing Agnlo-Indian Slow Change: Media, Dynasty, and Regional Language to Independence
Before Television: More Slow Change
All-Indira Radio, Soap, and Hindi Television-Cable-Satellite
Song, Soap, and Satellite: Hindi Television goes Commercial
Regions versus Delhi: Stars, Media, Political Bosses, Language
India's Regional, National, and South Asian Media
India to Become a World News and Media Leader
12. China: Capitalist-Communist Media Stir-Fry
Madame Mao's Trial Boosts Chinese Television
1900-1950: The Peak of Foreign Media in China
30 Million Unreported Famine DeathsAnd Cultural Revolution
China's Regional-Capitalist and Nationalist-Communist Media
Newspaper Journalism, Envelopes, and the Internet
TV, Cable, Radio, Film: Most Eyeballs, Most Soap
Making the Foreign Media Serve the East Asian Media
PART C: WORLD MEDIA PECKING ORDER
13. World Media Pecking Order
World Media Pecking Order
Japan and the East Asia Media Pecking Order
South Korea Ascends the East Asian Media Pecking Order
Slow Change in the World Media Pecking Order
14. Europe and Euro-American Media
France and Cultural Nationalism
West Europe's Big Five Cultural Nationalists
Cultural and Media Nationalism in Smaller West European Countries
Media Nationalists of Ex-Communist Central Europe
European Cable-and-Satellite: America's Ambiguous Involvement
US Satellite and Cable in Europe: 1996-7 Peak, Then Decline
Europe and America: Who's Winning?
Euro-American Media
15. Africa: Bottom of the Media Pecking Order
Media in Nigeria and West Africa
Radio: Genocide in Rwanda and Democracy in Kenya
Mobutu, State Failure, and Radio Survival
South African Media: Apartheid and After
Towards a Nollywood-South Africa Media Connection
PART D: MEDIA AND CULTURAL NATIONALISM IN EMPIRE, WORLD REGIONAL, AND GLOBAL, SETTINGS
16. National Media System As Lead Player
1776: Newspapers and a New Nation
Big in 1900: Press, Nation States, Empires, Diaspora
Radio and Print: 1945-64: New Nationalism Replaces Old Imperialism
Asian Media Tigers: One Nationalist State, Two Ethnic Identities
National Diaspora Media in the Satellite Television Era
17. A Separate Arab Media Bloc
Egypt: Leading Arab Media Power
French versus Arabic Media and Culture in Algeria
Arab Satellite Television
Enigmas: Saudi Arabia, Conflict, and the Arab Public
18. Spanish Language Media in Latin America
Mexico: Leader of the Media Pecking Order
Unanticipated Consequences of Political and Media Democratization in Peru and Venezuela
From Guatemala to Colombia: The United States Loses Control of the News Agenda
Spanish Language Media in the United States
Latin America, North America, and Euro-America
19. 21 New Nation States Replace Communist Media Empire
National Media and End of Empire
The National Media Sequence
Singing Revolution: The Baltic Sequence
Violent Revolution: The South Caucasus Sequence
Hesitant National Revolution: Ukraine's Media Sequence
Reluctant Revolutions: Uzbekistan, Kazakhstan, and Central Asia
Russian Media: Nationalist, At Last
Yugoslavia's Regional Media and Six New Nations
20. American Media Decline to Continue?
China and India
National Media: The Dominant Level
The US Loses Control of World News Agenda and History
Haunting Inconsistencies of American Policy
Hard to Predict
