The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition
Series: McGraw-Hill 36-Hour Courses;
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Product details:
- Edition number 2
- Publisher McGraw Hill
- Date of Publication 16 April 2010
- ISBN 9780071738262
- Binding Paperback
- No. of pages256 pages
- Size 228x152x14 mm
- Weight 348 g
- Language English 0
Categories
Long description:
Supercharge your writing skills . . . by the end of the week!
In the workplace, your writing speaks volumes about you. Whether you?re craftinga three-line message or a 300-page report, you need to write in a polished, professionalway?regardless of your position or profession.The McGraw-Hill 36-Hour Course in Business Writing andCommunication puts you on the fast track to becoming astrong, persuasive business writer. Complete with exercises,self-tests, and an online final exam, this multifaceted businesswriting ?course? teaches you how to:
- SEIZE READERS? INTEREST INSTANTLY
- ELIMINATE NONSPECIFIC WORDS AND PHRASES
- MANAGE CROSS-CULTURAL WRITING
- CRAFT COMPELLING ONLINE COPY
- CREATE POWERFUL PRESENTATIONS
Present yourself at the top of your game in every e-mail, memo, report, andpresentation with The McGraw-Hill 36-Hour Course in Business Writing andCommunication!
Supercharge your writing skills . . . by the end of the week!
In the workplace, your writing speaks volumes about you. Whether you?re craftinga three-line message or a 300-page report, you need to write in a polished, professionalway?regardless of your position or profession.The McGraw-Hill 36-Hour Course in Business Writing andCommunication puts you on the fast track to becoming astrong, persuasive business writer. Complete with exercises,self-tests, and an online final exam, this multifaceted businesswriting ?course? teaches you how to:
- SEIZE READERS? INTEREST INSTANTLY
- ELIMINATE NONSPECIFIC WORDS AND PHRASES
- MANAGE CROSS-CULTURAL WRITING
- CRAFT COMPELLING ONLINE COPY
- CREATE POWERFUL PRESENTATIONS
Present yourself at the top of your game in every e-mail, memo, report, andpresentation with The McGraw-Hill 36-Hour Course in Business Writing andCommunication!
MoreTable of Contents:
Introduction; Chapter 1. Find the "We": Manage Your Relationship with Your Reader; Chapter 2. Make Holes, Not Drills: Manage with Purpose; Chapter 3. Get Your Stuff Together: Manage Your Information; Chapter 4. Get Your Ducks in a Row: Manage Your Structure; Chapter 5. Do It Wrong the First Time: Manage Your Drafting; Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor; Chapter 7. Signal Your Turns: Manage Your Paragraphs; Chapter 8. Say What You Mean: Manage Your Subjects and Verbs; Chapter 9. Pay Per Word: Manage Your Sentence Economy; Chapter 10. Translate Into English: Manage Your Word Choices; Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and MechanicsChapter 12. Evaluate Your Writing Process; Chapter 13. Writing; Chapter 14. Writing to Sell; Chapter 15/ Writing for Presentations; Chapter 16. Writing Across Cultures; AppendixesChapter Review Answers; Resources and Information; Index; Final Examination
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