The Market Makers
How Retailers are Reshaping the Global Economy
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Product details:
- Publisher OUP Oxford
- Date of Publication 2 August 2012
- ISBN 9780199655878
- Binding Paperback
- No. of pages382 pages
- Size 233x160x20 mm
- Weight 588 g
- Language English
- Illustrations Figures and tables 0
Categories
Short description:
In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.
MoreLong description:
The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works.
Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.
Table of Contents:
Introduction: The Retail Revolution
Part I. The Market Makers: A General Perspective
Retailers as Market Makers
Technology and Public Policy: The Preconditions for the Retail Revolution
Part II. Making Consumer Markets
U.S. Retailing and Its Global Diffusion
Globalization of European Retailing
Online Retailers as Market Makers
Part III. Making Supplier Markets
Supplier Markets and the Asian Miracle
Global Logistics, Global Labor
Making the Global Supply-Base
Transnational Contractors in East Asia
Part IV. Industries and Market Making
The Global Spread of Modern Food Retailing
Market Making in the Personal Computer Industry
