
The Lean Startup
The Million Copy Bestseller Driving Entrepreneurs to Success

Publisher: Portfolio Penguin
Date of Publication: 13 October 2011
Number of Volumes: Trade paperback (UK)
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Product details:
ISBN13: | 9780670921607 |
ISBN10: | 0670921602 |
Binding: | Paperback |
No. of pages: | 336 pages |
Size: | 234x153x24 mm |
Weight: | 407 g |
Language: | English |
810 |
Category:
Natural sciences in general, history of science, philosophy of science
Computer programming in general
Software development
High-level programming
General economic, business books
Sales, Trade
Management, corporate management
Media and communications industry
Manufacturing industry
Enterpreunerships in general
More books in the field of economy
Internet in general
Short description:
Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
Long description:
THE INTERNATIONAL BESTSELLING SENSATION
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time to think Lean.