The Language of Memes
Patterns of Meaning Across Image and Text
-
GET 20% OFF
- Publisher's listprice GBP 100.00
-
45 150 Ft (43 000 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 9 030 Ft off)
- Discounted price 36 120 Ft (34 400 Ft + 5% VAT)
36 120 Ft
Availability
It is in stock and you can get your copy fast. We can prepare it for shipment very soon or you can pick it up in our office. Your order will be held for 5 working days after you receive your "ready for pickup" email.
Our current stock: 1 copy
Product details:
- Publisher Cambridge University Press
- Date of Publication 11 September 2025
- ISBN 9781108844352
- Binding Hardback
- No. of pages266 pages
- Size 235x160x19 mm
- Weight 540 g
- Language English 730
Categories
Short description:
The first book-length analysis of memes from a linguistic perspective, proposing a new approach to the study of multimodal genres.
MoreLong description:
Internet memes have been studied widely for their role in establishing and maintaining social relationships, and shaping public opinion, online. However, they are also a prominent and fast evolving multimodal genre, one which calls for an in-depth linguistic analysis. This book, the first of its kind, develops the analytical tools necessary to describe and understand contemporary 'image-plus-text' communication. It demonstrates how memes achieve meaning as multimodal artifacts, how they are governed by specific rules of composition and interpretation, and how such processes are driven by stance networks. It also defines a family of multimodal constructions in which images become structural components, while making language forms adjust to the emerging multimodal rules. Through analysis of several meme types, this approach defines the specificity of the memetic genre, describing established types, but also accounting for creative forms. In describing the 'grammar of memes', it provides a new model to approach multimodal genres.
'This book is a real treasure trove for anyone interested in the language and semiotics of new media and digital culture, especially from a cognitive perspective. It expands the scope of cognitive linguistics in the most fascinating way and takes it into the twenty-first century with new multimodal data, new concepts, and a fresh theoretical framework.' Alexander Bergs, Professor of English Language and Linguistics, Osnabrück University
Table of Contents:
Abbreviations; 1. Why study memes from the linguistic perspective?; 2. Memes and multimodal figuration; 3. Image macro memes; 4. Labelling memes; 5. Memetic grids; 6. Memetic use of personal pronouns; 7. Say, tell and be like meme constructions; 8. Embedding discourse spaces without say verbs; 9. Memetic form and memetic meaning; 10. Memetic discourse on social media platforms; 11. Memes and advertising; 12. One does not simply draw a conclusion.
More
